About The Design

KODO – “Soul of Motion”

Mazda’s new design language, Kodo, describes the powerful yet supple appearance of great resilient force when objects of high tensile strength, such as steel or bamboo, are twisted or bent. It also refers to the appearance of a person or animal as it flexibly transforms its body to generate a fast movement. This design direction was created in a joint effort between Mazda’s design studios in Japan, U.S. and Germany and the 2010 Mazda Shinari Concept is the current representative of this new approach.

Although the design of the Solaris was based on the Kodo design language, I drew many inspirations from the sweeping movement of the wind as it travels in the wind tunnel, gently touching the delicate curves and surfaces of the modern supersports cars. The side skirts represent the effortless swim of the dolphins and the clean upward facing surfaces are a reference to the never-ending power of the sun… The smooth surfaces are the results of the constant caress of the ocean breeze over the sandy shores and the sleek curves mark the footpath of raindrops in a fresh spring day.

Solaris is the magnificent reunion of the beautiful movements within nature and the silent but mighty presence of a stealth fighter plane. All of the body surfaces appear as if constantly undergoing transformation as there is no static shape to be found, thus creating the sense that the car is in perpetual motion. This is all achieved while there is ample upward-facing surface space for the solar panels. The tight belt line separates this important functional surface from other sections with an elegant and curvaceous surface break.

The official Mazda press release can also be viewed here http://www.mazda.com.au/Community/News/2010/9/Mazda%20Announces%20New%20Design%20Theme.aspx